ABOUT
DR. JOHNNA
Doctor of Psychology. Identity-Based Business Strategist. The only psychologist teaching entrepreneurs to build from the inside out.
YOU'RE NOT STUCK.
YOU'VE SIMPLY OUTGROWN THE BUSINESS YOU BUILT.
You haven't hit a ceiling. You've simply outgrown where you are.
I know that feeling. I had the expertise, the credentials, the track record. What I was missing was the awareness of how to translate all of it into a business that actually reflected my worth. That gap is exactly what I've spent my career learning how to close.
My Background:
PhD in Psychology. MA in Psychology. BS in Social Psychology. 20+ years clinical experience. Certified Trauma Specialist. Psychology Professor at five universities. Business Coaching Certified. 15+ years building businesses. Lived and worked in 30+ countries.
I'm not a business coach with a psychology background. I'm a Doctor of Psychology who built real businesses, made real mistakes, and figured out what actually works. This is what identity-first strategy actually looks like in practice.
Let's Connect:
HERE'S HOW I WORK
Most strategy starts with tactics. I start with identity.
Before we touch your offers or your content, we talk about who you are. Your strengths. Your energy patterns. What you've been undervaluing. From that foundation, everything else gets built: offers grounded in your genius, positioning that sounds like you, a business that's sustainable because it's aligned.
Psychology applied to entrepreneurship. Evidence-based. Identity-first. Built to last.
MY STORY
I grew up as a missionary kid, moving and traveling constantly, living in cultures most people only read about. That life gave me an early, deep passion for how people are motivated and a deep understanding of how identity shapes everything.
In 2008, I founded a nonprofit using therapeutic photography to work with at-risk youth. It grew from South Carolina to Bangladesh to Kansas City to Florida. That work confirmed what I now teach: people don't need more information. They need a new perspective, they need to see themselves differently first.
That nonprofit evolved into an international photography business, then consulting, then teaching psychology at the university level, then here. Working with credentialed women who are ready to build a business that matches who they've actually become.
I live in the Florida Keys - Big Pine Key - with my husband Erik, a cancer survivor whose journey has deepened everything I teach about resilience. We chose this life on purpose. Peace, the ocean at our doorstep, and work that means something.
I didn't allow a "default" mode happen.
I designed my life.
For Purpose and Peace.
MY CORE VALUES
These aren't aspirational.
They're the ones I've tested in hard seasons and kept coming back to.
PEACE. Always protect your peace through safety: physically, mentally, and emotionally
PURPOSE. Knowing your purpose and living a purpose-fueled life is key to personal and professional fulfillment.
VALUE. Demonstrating your value and knowing your worth personally and professionally invites others to know theirs as well.
GRIT. Igniting your grit and keeping it lit is perseverance through challenges.
PLAY. Understanding your play personality and making time for play and creative expression. “Play is the highest form of research.” -Einstein
REST. Rest increases productivity, creativity and renews your vision.
READY FOR SUPPORT?
Check out my programs designed specifically for entrepreneurs like you.
Identity first. Strategy follows. Build a business that feels like coming home.
FREE STRENGTHS ASSESSMENT
Understand how your strengths are working for you right now. You burn out because you overuse them without realizing it.
© 2026 | DoctorJohnna.com | All Rights Reserved | Privacy Policy | Terms & Conditions | Disclaimer